Internet Marketing Brings Highly Targeted Leads and Traffic

Internet Marketing Brings Highly Targeted Traffic

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A phrase that I hear mentioned quite a bit in the marketing world is that running a campaign is often times quite similar to throwing a bunch of mud at the wall, and watching what sticks. Doesn’t sound very scientific does it?
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It is a frustrating thing to pay for an ad to be circulated in thousands of newspapers, and know that only a small amount will actually be a possible fit for your service. Let’s take a look at two examples to help illustrate this principle. Let’s assume that you run a law practice:

1) You run an ad in the local newspaper, that reaches about 50,000 people. Many will see your ad, but how many are in need of a lawyer at this point in time? Your strategy is to make an impression on as many people as possible, in hopes that when they do need a lawyer, they will remember your ad. You are also hoping to grab people that are in need of a laywer at that specific time in their life.
2) You optimize your website and get it ranking at the top of Google. Someone is in need of a lawyer and they go to their computer and type in “your town lawyer”. Your firm comes up at the top and the prospect finds your website and clicks on your website, being further exposed to your marketing.

Do you see how different these two situations are? In order to succeed with situation #1, you need to run ads in the newspaper constantly, hoping to make an impression on the audience and grabbing people at the perfect time of opportunity. Situation #2 however, relies on getting yourself to the top of the search engines, and whenever people look for a law service online, you are right there at the top. Pretty powerful eh?

The point I am trying to make is that when people search for a local service online, they are looking for that service right then and there. These are the types of people you need to be targeting!
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